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Capturing the essence of exploration in the air, on land, or at sea, the Promaster line celebrates its 35th anniversary of professional-grade adventure with a new limited edition series. This new Promaster Land joins the series, featuring purpose-built technology alongside grey camouflage detailing. From its bold case inward, the watch is ready for action, featuring a stainless steel case with a grey IP coating and camo accents for durability that goes the distance. On the dial, luminous hands and markers stand out on a camo black background for high legibility, while a combination of digital and analogue details ensures mission-ready wear. Two right-side pushers and an 8 o'clock crown to move the watch's compass scale help the user operate Promaster’s high-performance function on the display, which includes world-time, a chronograph, alarm, light level indicator, perpetual calendar, power save mode, charge level display, and summertime display. The limited edition Promaster is sustainably powered by any light with our proprietary Eco-Drive technology, so it never needs a battery. This high-performance watch comes in an exclusive grey tackle box with camo detailing and is water resistant to 200 metres. Limited to 5,900 unnumbered pieces worldwide. 

Drawing inspiration from the incredible Bulova Super Seville Day-Date from the 1970s, the new Bulova Super Seville merges retro aesthetics with state-of-the-art Precisionist movement technology for a timeless modern appeal. The gold-tone stainless steel 38mm case has the versatility to be worn by most anyone and strikes a bold stance with a seamless silhouette created by the TV-shaped case transitioning into the integrated 3-link stainless steel bracelet, which features a secure and convenient push-button deployant clasp. An elegant, grooved coin edge bezel enhances the case and surrounds the flat sapphire crystal and its date magnifier. The sophisticated vertical brushed dial is silver-white with polished hands and indices and a date situated perfectly at 3 o’clock. The new Bulova Super Seville is powered by our proprietary high precision quartz Precisionist movement, a revolutionary 8-jewel quartz mechanism vibrating at a remarkable 262kHz, accurate to seconds per year with increased resistance to temperature changes, and with a sweeping seconds hand. Embrace an effortless kind of elegance with the men’s Bulova Super Seville.

Inspired by our 1960s classic collections, the Urban Classic is YEMA’s interpretation of the ultimate French neo-vintage dress watch. Equipped with our automatic In-house Caliber YEMA2000, the Urban Classic case measures just 9mm in thickness, features an elegant 37,5mm ‘step case’ and a circular brushed dial with applied markers and leaf hands. 

VINTAGE INSPIRED DIAL

The Urban Classic dial features a charming circular brushed surface finish with faceted, polished applied markers, in perfect harmony with the hour and minute polished leaf hands. The applied YEMA logo raises discretely and elegantly from the dial surface while the double dome hesalite crystal adds neo-vintage charm and a gentle look that isn’t present on most modern watches.

HISTORIC CASE-BACK

The great level of detail and finishes overall is also found on the steel case-back. Satin-polished and circular brushed finishes elegantly surround YEMA’s historic crest, which is carefully forged into the case-back with a hydraulic press, ensuring a qualitative and refined finishing.

37.5mm STEP CASE

Inspired by our 1960s classic collections, the Urban Classic is YEMA’s interpretation of the ultimate French neo-vintage dress watch. Equipped with our automatic In-house Caliber YEMA2000, the Urban Classic case measures just 9mm in thickness, features an elegant 37,5mm ‘step case’ and a circular brushed dial with applied markers and leaf hands. 

VINTAGE INSPIRED DIAL

The Urban Classic dial features a charming circular brushed surface finish with faceted, polished applied markers, in perfect harmony with the hour and minute polished leaf hands. The applied YEMA logo raises discretely and elegantly from the dial surface while the double dome hesalite crystal adds neo-vintage charm and a gentle look that isn’t present on most modern watches.

HISTORIC CASE-BACK

The great level of detail and finishes overall is also found on the steel case-back. Satin-polished and circular brushed finishes elegantly surround YEMA’s historic crest, which is carefully forged into the case-back with a hydraulic press, ensuring a qualitative and refined finishing.

37.5mm STEP CASE

Inspired by our 1960s classic collections, the Urban Classic is YEMA’s interpretation of the ultimate French neo-vintage dress watch. Equipped with our automatic In-house Caliber YEMA2000, the Urban Classic case measures just 9mm in thickness, features an elegant 37,5mm ‘step case’ and a circular brushed dial with applied markers and leaf hands. 

VINTAGE INSPIRED DIAL

The Urban Classic dial features a charming circular brushed surface finish with faceted, polished applied markers, in perfect harmony with the hour and minute polished leaf hands. The applied YEMA logo raises discretely and elegantly from the dial surface while the double dome hesalite crystal adds neo-vintage charm and a gentle look that isn’t present on most modern watches.

HISTORIC CASE-BACK

The great level of detail and finishes overall is also found on the steel case-back. Satin-polished and circular brushed finishes elegantly surround YEMA’s historic crest, which is carefully forged into the case-back with a hydraulic press, ensuring a qualitative and refined finishing.

37.5mm STEP CASE

• Weight (g)

  85

• Modele No.

  M8429.4.21.13

• Collection

  Commander

• Warranty

  2 Years of Warranty

• Water resistance

  5 bar (50 m / 165 ft)

• Case shape

  Round

• Case length (mm)

  37.00

• Width (mm)

  37.00

• Average Thickness (mm)

  10.5

• Case Material

  Stainless steel

• Crystal

  Acrylic glass

• Dial color

  Silver

• Functions

  Date, Day

• Power reserve

  Power reserve up to 80 hours

• Movement

  Mido Automatic ETA

• Strap/Chain reference

  M605006480

• Strap details

  Stainless steel

• Strap color

  Grey

• Buckle

  Sliding clasp

• Weight (g)

  95

• Modele No.

  M038.430.17.041.00

• Collection

  Multifort

• Gender

  Gent

• Warranty

  2 Years of Warranty

• Water resistance

  10 bar (100 m / 330 ft) with screwed crown

• Case shape

  Round

• Case length (mm)

  42.00

• Width (mm)

  42.00

• Average Thickness (mm)

  11

• Lugs width (mm)

  22.00

• Case Material

  Stainless steel

• Crystal

  Sapphire crystal with double sided anti-reflection treatment

• Case options

  See-through case back

• Dial color

  Blue gradient

• Indexes

  Applied indexes

• Functions

  Date, Day

• Power reserve

  Power reserve up to 80 hours

• Movement

  Mido Automatic ETA

• Strap/Chain reference

  M604018442

• Strap details

  Fabric

• Front

  Textile

• Back

  Synthetic

• Strap color

  Blue

• Buckle

  Pin buckle

On the gradient dial of the Multifort M, a vertical satin finish recalls the Côtes de Genève characteristic of the collection. Immaculate Super-LumiNova® creates contrast and readability on the hands and round indexes. The legendary robustness of Multifort beats to the rhythm of the famous Caliber 80. Its power reserve of up to 80 hours is combined with a hairspring in Nivachron™ – a revolutionary material offering formidable precision. MIDO proposes the Multifort M with a strap change system without tools, in steel or textile version on a rubber base.

• Weight (g)

  98

• Modele No.

  M038.430.16.031.00

• Collection

  Multifort

• Warranty

  2 Years of Warranty

• Water resistance

  10 bar (100 m / 330 ft) with screwed crown

• Case shape

  Round

• Case length (mm)

  42.00

• Width (mm)

  42.00

• Average Thickness (mm)

  11

• Lugs width (mm)

  22.00

• Case Material

  Stainless steel

• Crystal

  Sapphire crystal with double sided anti-reflection treatment

• Case options

  See-through case back, screw-down crown

• Dial color

  Silver

• Indexes

  Applied indexes

• Functions

  Date, Day

• Power reserve

  Power reserve up to 80 hours

• Movement

  Mido Automatic ETA

• Strap/Chain reference

  M600019139

• Strap details

  Leather

• Front

  Leather

• Animal origin

  Cowskin

• Back

  Synthetic

• Strap color

  Brown

• Buckle

  Folding clasp

For the uncompromising thrill seeker, there is no alternative to this all-new Bulova men’s Oceanographer GMT. The perfectly sized 41mm stainless steel case features a grey IP coating, a screw-down crown that provides 200 metres of water resistance, and a unidirectional rotating black-and-white timing bezel. Under the box sapphire crystal, the fully luminescent white dial features a black 24-hours scale and minute markers, applied round luminescent hour markers, and a date display. The bold handset features luminescent fill for exceptional low-light legibility, and an independently adjusted hour hand that allows you to quickly set the local time. The Oceanographer GMT is powered by a self-winding GMT movement with 24-jewels and a power reserve of 42 hours, protected by a screw-down caseback. Paired perfectly with a fitted black silicone strap with a rugged three-piece buckle. When you need a timepiece that can go everywhere you want and never fall behind, the men’s Bulova Oceanographer GMT is the only option.